Introducing Cantu Avocado Hydrating Shampoo, a cleansing shampoo that is both nutrient-dense and hydrating for a cleansing routine that feels complete. We ensured our superfood formula was packed with moisturizing and softening ingredients such as avocado oil and shea butter so that you can feel confident that your strands are being taken care of. This gentle formula is especially ideal for hydrating dry, brittle hair while also cleansing away build-up. Perfect for minimizing frizz and breakage, this is a formula that prioritizes your hair health and was especially designed for curly, coily, and wavy hair. For best results, use with Cantu Avocado Hydrating Cream Conditioner. Our superfood formula is made without harsh ingredients such as mineral oil, sulfates, parabens, silicones, phthalates, paraffin, or propylene glycol.

To use, wet hair completely. Massage the Avocado Hydrating Shampoo into wet hair beginning at the root and working toward the ends. Lather, and then rinse thoroughly with cool water. For hair with heavy product buildup, a second lather and rinse are recommended. For best results, use in conjunction with Cantu Avocado Hydrating Conditioner and style with Cantu’s new Avocado Curl Activator Cream.