Bigen is the leading brand in Japan and many Asian countries and has been so for well over 60 years. Bigen is available in over 70 countries worldwide. Bigen's continuous success reflects on the century-long passion and commitment to quality and research by Bigens manufacturer, Hoyu Co. Ltd (Japan).

Hoyu is passionate about hair care hair colouring, the company’s slogan is “Colour your heart”. Hoyu is constantly looking to innovate its wide range of products to care for your hair and provide the best quality of colouring products – this virtue extends to Bigen.