Description & Benefits

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colour with Dark & Lovely Fade Resist — the gold standard in gorgeous hair colour. Everyone’s favourite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair colour that lasts up to 8 weeks. Show your hair you care while you colour — your fade resistant ‘do will thank you!

• OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
• OUR BEST COLOR – Largest shade palette offering for women of colour. Diverse palette to complement a range of skin tone
• OUR BEST APPLICATION - No Drip Jelly Smooth Formula
• OUR BEST RESULTS – Up to 100% Grey Coverage. Locks in brilliant shine to illuminate colour. Vibrant, rich conditioning, colour for up to 8 weeks

How to use:

Full-Head Application If:
You have never coloured your hair or you want to change your current hair colour to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until colour mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply colour mixture. Squeeze the applicator bottle gently to apply colour mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant grey, apply to grey areas first. With gloved hands, gently smooth colour mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any colour mixture gets on skin, simply wipe off with towel. Do not save any unused colour mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the colour mixture into a lather. Rinse thoroughly until water runs clear. If colour mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.

Ingredients: 

AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL
TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE

DARK & LOVELY COLOR TIPS

SEMI VS PERMANENT HAIR COLOR : Semi permanent dyes are temporary which rinse our little by little each time your hair gets wet. For something more long lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!